13th December 2017
The winners of the annual Business Ideas Competition where announced earlier this week.
The early stage ideas competition saw many applications come in from students and recent graduates from the University of Edinburgh. We joined the eClub at their Holly Jolly networking event to announce winners at the festive gathering.
The competition was Read More
11th December 2017
We team up every year with the Entrepreneurship Club to bring you this festive networking event.
Speed networking will also take place for 30 – 40 minutes, and there will then be an opportunity for more informal networking over a glass of wine and mince pie!
The winners of the Business Ideas Competition will also be announced! The six finalists entered an application and gave a pitch to a panel of judges. Now it’s time to find out the winners!
19th September 2017
Our friends at the eClub are hosting a welcome event at the beginning of the academic year and invited us to come along.
Together we will see old faces and new for an informal introduction to both services. We will provide further information on the free expert help and support provided by LAUNCH.ed and welcome you to the community.
5th April 2012
Creative Approaches to Entrepreneurship
Tuesday, 17th April 2012
18:30 – 19:30
LT1, Business School, 29 Buccleuch Place Read More
Building Your Brand
Wednesday, 25th April 2012
18:30 – 20:30
Business School, 29 Buccleuch Place
Marco Protano is a visiting professor of Marketing, who is coming to Edinburgh this week from New York to teach the Business to Business MBA Marketing course.
In this talk at the Entrepreneurship Club, Marco will provide insights into building your brand. For any entrepreneur, building your brand is key to business success – something that can be easily overlooked by more immediate concerns of financing and product development. Your brand is much more than just a logo. It’s a strategic statement or set of statements that encompass who your company is, what it does, how it plans to succeed, and why it’s unique or different. Branding covers your mission, identity, value proposition, tagline and brand story.