Define your value proposition Masterclass | LAUNCH.ed
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Define your value proposition Masterclass

5th December 2018 @ 2:00 PM - 4:00 PM

The unique value proposition is the foundation of your go-to-market strategy, your messaging and your overall marketing and sales efforts. It defines what your product or service is, who it’s designed to help, what it does, how it helps, and why customers care. The UVP uses clear, concise language to define the customer, articulate benefits and contrast with the competition. It focuses on what is unique about your product or service and what it does better than any of its competitors.

Come and join our business advisor, Liza Sutherland who will be delivering a workshop to help you craft a clear and concise value proposition for your product or service.

VENUE: The Conference Room, 2nd floor, Murchison House

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5th December 2018
2:00 PM - 4:00 PM
Event Category:


Murchison House
King's Buildings Campus, University of Edinburgh
Edinburgh, EH9 3LA
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The University of Edinburgh

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