"High calorie cocktails are a thing of the past."
Sam Trett is the founder of LoCa Beverages, which he established while studying at the University of Edinburgh. After working tirelessly alongside consumers LoCa launched their first product; Minus 33.
Minus 33 is a Juniper Distilled Spirit, not quite a gin, a lower amount of alcohol by unit (abv) means the spirit, although made in the exact same process as gin, cannot be described as such.
After realising the gin and spirit industry was moving in the same direction with limited innovation the lower abv not only ensures a better tasting spirit but also a lower calorie product.
Since inception, Minus 33 has featured at number 19 in the Top 50 Global Spirit Innovations. Having grown one of the largest online followings (in comparison to other craft rivals), LoCa has maintained a high level of customer service and engagement ensuring online sales continue to grow.
Wholesale orders have increased in Scotland and across the UK and you can find the spirit in many cocktails served in bars in Edinburgh.