Success stories | Robotical | LAUNCH.ed

"An affordable walking robot for the hobbyist market."

Alexander Enoch
University of Edinburgh, LAUNCH.ed, Edinburgh Innovations, Robotical, enterprise support, students, entrepreneur,

Marty and Alexander Enoch

Robotical aims to inspire the next generation of roboticists and engineers, at a time when governments are emphasising the importance of STEM (Science, Technology, Engineering and Maths) education. Marty the robot is a fully programmable, Wi-Fi enabled walking and dancing educational robot for kids, makers and educators.

Founder Dr Alexander Enoch studied Robotics at the University of Edinburgh and launched Robotical with a crowdfund site; IndieGoGo in 2016. Since then, the response has been remarkable with sell-outs a regular occurrence. The high level of demand has since led Robotical to increase its production of the robot and also the places in which Marty is available to buy – including Amazon.

The demand for Mary is now global with a recent order from the Wise Club in Korea. The Wise Club is a South Korean education company, which provides extra tuition after the school day has ended. The Wise Club’s headquarters are in Seoul, but it has 50 offices and over 1,000 contracted teachers who work across the country. It has ordered over 2,000 Marty the Robots to assist with teaching its students to code.

Receiving support from LAUNCH.ed and Edinburgh Innovations Dr Enoch has secured competitions and funding from RSE Enterprise Fellowship, Converge Challenge, Scottish EDGE and Made in Scotland.

“I started this journey two years ago with that first meeting [with LAUNCH.ed]. Edinburgh Innovations were really instrumental in getting me access to this amazing source of funding I feel like I’m getting the hand of what I’m doing now.”

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